For agencies managing a large scope of ad campaigns for multiple clients, ad automation can be one of the best investments they can ever make. Automating ads mean that there are no redundant tasks, and that better results can be expected.
If you are still not sure about the benefits that ads automation can help you with, then this blog is typically for you.
Reducing human errors and losing money
When managing a large number of campaigns, marketers can make big mistakes, and these mistakes definitely cost money. If you want to avoid these mistakes then ads automation is one of the best choices.
When you automate your ads, there will not be a campaign that will keep spending your money without results. As you will be notified if money is being spent with no conversions.
When managing ads through an automation tool, you can set specific rules easily through a visual interface, so that your ads will stop automatically when you begin to lose money.
Improving the ability to test and optimize
When it comes to digital ads, one of the biggest aspects that give agencies edges over their competitors is testing. Testing is always behind optimised results and outstanding ROI.
One of the greatest benefits of ad automation is that it enables businesses and agencies to test ad sets without having to spend much time and effort. Reading the results from this can be also more efficient with an ad automation software.
Easier management of account managers
While ads automation can help you in making account managers and marketers more efficient. It will help you also in managing them. Agencies with big scopes of ads costing thousands or sometimes millions of dollars know that managing account managers is not an easy task.
With less communication needed, managing account managers with an ad automation software is much easier. Account managers can generate reports automatically and sends them to clients, without any hassle, and without the possibility of missing a date.
They will be also able to work with their teams more efficiently, as communication is minimised and all of the redundant workflows are already automated.
Onboarding new account managers can also become very easy, as they need to get familiar with the af automation platform instead of knowing your specific processes which can take weeks or even months.
Boosting your ability to get more clients
At some point, agencies can’t take any more clients. That is surely not because they don’t want extra money. It is just because of the huge pressure from the already existing clients.
Ad automation can boost your agency’s ability to work with a larger number of clients. It gives you a better ability to manage, optimise and generate reports.
This way, you have the ability to have as many clients as you want. Because there is no fear of pressure, human mistakes or big hassle while hiring new account managers and ad specialists.
You can take advantage of software outsourcing to develop an ad automation tool designed for your agency’s needs and challenges.
At B5 Digital, we have helped agencies automate their ads and they were impressed by the ROI, and we believe your agency can benefit too.
