PPC ads are used by millions of businesses around the world right now. Thanks to their ability to help in lead generation and produce direct sales. 

One of the advanced tactics used by businesses with large scope of ads, and agencies managing multiple accounts, is PPC ads automation. As they automate their campaigns on Google Ads and Facebook Ads to get many benefits including saving much time and missing less opportunities. 

If you are considering PPC campaigns automation, here are some of the tips that can help you do it efficiently. 

4 Tips for PPC ads automation 

Automate campaign scheduling

One of the most time wasting processes when managing PPC ads is the campaign scheduling process. Campaign scheduling in optimising ads and saving money. So it is not a choice to ignore this great practice in some cases. 

By automating campaign scheduling, you can improve its results, and save money without even investing time to do so. 

Automated the bidding process

At larger scales, bidding can be a very time-consuming thing to do. It has different campaigns, thousands of keywords and ad groups, and demographics that you can get lost within. 

Automation is a perfect solution for saving the time you put in bidding. When you automate your PPC ads, you can still get the benefits of optimising your campaigns, wild saving the time you will waste in repeating workflows over and over. 

Automate ad copy alternatives

Google ads let you change your ad copy if you need the conditions or not. You can automate this process with the “if” function. 

If certain conditions are met, a specific ad copy will show up. If they aren’t, another copy will appear for the user. This can be very efficient in optimising your PPC ads on Google Ads. 

Automate reporting to various clients

While managing ads is time-consuming and it takes much work. Any agency or company that has worked on a larger scope of PPC ads or managing ads for multiple clients know that reports are a big obstacle. 

Reporting needs to be done every time for every client. Even sometimes for each campaign or on a weekly basis. This makes reporting a very boring process. You can’t even tell clients to come and see the results themselves. You always have to prepare reports.  

Automation can save much of the time wasted on creating reports from scratch every time. With a PPC ads automation tool, you can send various reports automatically and not just prepared and generated automatically. 

How can your business automate PPC ads? 

PPC ads automation needs you to have a dedicated tool or to invest in developing a new one. 

You also have the choice to outsource the development of a custom ads automation tool that addresses your needs. It is specifically designed for your business and clients needs. 

The ROI from such a tool is great, according to one of the clients we have developed such a tool for. You can learn more about the project here.