Why Interaction Design Is A Great Business Practice?

by Alex Mansour

2 weeks ago · 2 min read

Interaction design is the design of interaction between the user and the software product. To be more polished and understood by the designers of the product and to improve its usability.

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The relatively new term denoted with ID requires taking full advantage of digital tools to make the designer understand user interactions and visualize them in a better way. If you are developing or outsourcing a software product, here are the biggest benefits of ID that you need to consider. 

Enhancing user experience

If you are following any design practice, it would be for one main reason: enhancing user experience. This is clearly the same with interaction design. For the reason that it ensures that the user is always understanding the action, they are about to confirm. 

This makes the app deliver a more enjoyable experience. With no mistakes or frustrations whenever any user is interacting with it. Isn’t that nice? 

Saving effort and costs 

Interaction design can help in accelerating practices that follow. Then, putting it in place will mean faster usability testing. For example, which clearly means that you need less effort and costs can be saved accordingly. 

Interaction design can also make UX design become more efficient and productive. As it can help in making designers take fewer decisions that will be reversed and make assumptions about user interactions with the application. 

Diving into emotional responses

Designing an app with the emotional responses of the user in mind is one of the biggest benefits of ID. Aligning design choices like colour selection with the understanding of each user interaction leads to designing apps that excel in performance. 

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This is because these designs will consider artistic, usability, and psychological aspects altogether. That is to bring an experience that the user won’t be able to resist. 

Reducing customer service efforts

Having an app that understands user interactions and to make them smooth will mean less frustration. And accordingly less interactions with your customer service

This doesn’t only mean less costs. But also more focus for your customer service agents on impressing customers who have bigger issues than using an app feature the wrong way. 

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