The SaaS software model is proving itself to be the model or the future, with the non-stopping rapid growth of the industry and even the transformation of more software to adopt this model.
If you are offering a SaaS, you take advantage of many benefits of this model, but these benefits come with huge effort that needs to be put in, including more proactive marketing and customer service.
In this blog, we are sharing the best tips to keep your SaaS growing with new customers while retaining the existing ones.
Don’t bother being the first
Being the first to deliver a certain feature that you know is highly anticipated and game-changing doesn’t mean you have won the game, and it actually doesn’t even mean you have won a single round.
Always consider delivering any feature to work for users, and to be fully usable and supported, instead of falling into the trap of delivering anything as fast as possible.
Users can appreciate you bringing the features first, but at the first problem they will face, it won’t be a big victory that you have brought the feature first.
Keep updated to market trends and requested features for your SaaS, and keep working on them with no negative impacts on quality or unnecessary rushing.
Listen to your existing customers
SaaS development usually never stops, as you always build new features and expand the capabilities of your platform. This is hard for some businesses that can’t determine which features to add next.
Listening to customers continuously is among your top tools for learning what to add next. A user is asking about how to do something that doesn’t exist? That is a clear sign.
To gather sufficient feedback that will be useful in different ways, make sure you also do it at the right times and places. When a user makes a purchase, has used the app for enough time or has contacted your customer service are good times to ask for feedback.
You can ask for it by email, through customer service chat or phone call, or directly on the platform. To gather as much feedback as you can, you need to make sure that you ask for it in an engaging way that doesn’t waste the user’s time.
Test different advertising channels
Your SaaS will most probably grow with paid ads. There is no standard for what works when it comes to online advertising, so you have to test yourself.
The channels which will work will highly rely on the type of your service, and accordingly the type of users who would be interested in it. The biggest channels you need to consider include Google, LinkedIn and Facebook.
You also need to consider email marketing, SEO and other more organic ways to market your SaaS product. When you test different channels with ad campaigns, you will definitely spend money, but you will end up with an outstanding revenue stream if you create the perfect campaign on the perfect platform.
Make sure your pricing is proper
Proper pricing for your SaaS subscription is one of the major factors that will affect its success or failure. You could be looking everywhere, while the problem with the sales is this simple.
The pricing of the service should consider factors including:
- The value of the platform and if it helps people make money
- The features and experience delivered compared to the competition
- The purchasing power of the potential customers
- The prices of competitor platforms
Putting all the possible factors into consideration, you may need to reassess the pricing of the product. Which could be the needed step towards building a successful product.
