SaaS solutions and businesses responsible for them can have great benefits with optimising user experience. A more personalised and polished user experience can mean great results for the business.
Here, we have 5 tips for SaaS businesses to improve user experience, whether they are developing a software or outsourcing it.
Put the onboarding experience as a priority
The onboarding experience is one of the biggest aspects you should be considering when enhancing user experience with SaaS.
Make a good first impression, offer resources and don’t get users lost at the first time they use your software. This first impression will last. It can define how many people are going to use your software in the future and how you will perform compared to your competitors.
Offer users interactive support
One of the greatest user experience practices being used in the SaaS industry now is offering interactive support, at each step when using the software.
Small notifications and step by step guides may have shown up when you used a SaaS before. You should be considering doing the same.
This type of support is much better than helping people with a video or letting them contact you, because you are saving them time. Thus, offering them a really good user experience at all levels.
Always deliver on your promise
While user experience is about design and functionality, it is also about expectations. Keeping your marketing promises reasonable and real is an ultimate factor for improving user experience.
For example, if you trick prospects to understand a feature in a wrong way to make them buy your product. They use and can’t find the feature. This won’t ever be a good user experience for anyone.
What is good for users about SaaS is that they can easily cancel it at the end of the month. Therefore, you never need to make your marketing promises unreal, and just keep them true on what you offer.
Put metrics and progress bars everywhere
People always want to feel progress, and you need to use numbers and bars to show them progress everywhere, whether for the overall software or certain sections.
Putting the right messages, and keeping the UI clean and encouraging users to keep progressing can also help users keep paying for your service and consider it a main tool for the tasks it does.
Consider angry customers feedback
Angry customers and the ones posting bad reviews about your software can be one of your best resources for improving user experience.
Take negative feedback, think about it, and start finding solutions so that you never get this feedback again. Whether it is about usability, support or any other aspect, this can be always a great way to enhance user experience of your SaaS.
