E-commerce on mobile is rapidly on the rise, with more purchases made from smartphones and through mobile apps every new year. For businesses, mobile commerce has many opportunities to sell and earn the loyalty of customers. In this blog, we share 5 tips for approaching mobile e-commerce the right way.
Develop a great website before a mobile app
While mobile apps are great for selling online, websites are still more essential if you are starting to sell online. According to insights by Burke, 67% of mobile phone users still prefer using a website instead of an app. Thus, this tells you that the website is always a priority.
A website also gives your brand more credibility and makes it look professional. There you can have your blog, your about and contact information for people when they need any of them.
Start with targeting local customers
It is easier to target people you know than people you don’t. That is why it is always a great start to target local customers instead of going more general. This means that you can focus on their currency, language, and other preferences.
Targeting local customers can also benefit you as people can search the app or website then purchase in-store. So if you have a store you will unlock the full sales potential before expanding.
Focus on the most simple experience
When designing your mobile app, focus on creating the most simple experience with no complications. Don’t try to bring all of the features to your app at once, and focus all your hard work on creating a seamless and simple experience.
For example, your priority should be developing a fast app, with a very clean UI, that just doesn’t feel very basic yet helps people make their first purchase easily. Also make them able to reach out to more information in your business and to customer service easily, because they may know nothing about you.
Utilize social media early
You already know that most of your customers are using social media, and that’s true. What you need to do is to have social media accounts as early as possible so when customers are seeking assistance or wanting to follow you can do it.
You can also use your social media accounts in the early days to share promo codes and featured products that people are interested in.
Offer mobile app-exclusive promotions
Offering discount coupons of all types is one of the best marketing ways to get your mobile app downloaded. People will already use your website, but to get them to download your app, you may need to do hard work.
Once you have got people to download your mobile app, you can then send them notifications of promotions and boost your sales. Most businesses still use this method to attract new users, including both small and big brands.
