As online marketing grows, marketing automation is reaching new horizons and becoming an industry of itself. Like other automation efforts that utilize smart software to gain multiple benefits, marketing automation has many benefits that you need to know. In this blog, we share the biggest benefits you can get if you automate your marketing processes.
More time saving
Marketing often involves creative tasks and new things to explore. There are many repetitive tasks that marketers keep doing over and over which means more wasted time and less productivity.
And while the time-wasting workflows had no alternative years back, marketing automation software has made it possible to get much of it automated. This means that the focus won’t be on following up, working on papers, and getting approvals. But instead on what really matters and what a marketer can really offer uniquely.
Reduced costs
Every marketer works on less repetitive tasks which mean that they can work with higher productivity and deliver more than ever. Using marketing automation software can mean that you need fewer marketing managers and account managers because of the work capacity of each change.
Higher efficiency, more productivity, even more satisfaction, and work-life balance can mean that your employees are able to make better decisions, produce higher quality content and satisfy more clients.
Better ability to scale
One of the biggest barriers that marketing and advertising agencies are facing is scalability. Every new client needs new staff, including an account manager, and the staff needs on-boarding and hard work. It may need office spaces that are not available.
You can unleash all of these boundaries with marketing automation software. On-boarding of new account managers and teams become much more efficient. Asmanual work is less, it can organize resources more, and a guarantee of an efficient organization.
Remote work also has become much more efficient as collaboration and communication become much more efficient using a software. In addition, office spaces will stand in the way of expanding your team and acquiring new clients.
Better prediction and decision making
One of the biggest features that marketing automation tools can offer your business is the ability to forecast future campaign data by using the historical campaign data you own with the power of artificial intelligence and machine learning.
This big advantage gives you an edge that is worth investing in. With such data, you can be able to make much better decisions especially financial ones that can boost your profits. You can’t find such features in an entry-level CRM. They probably need a bigger investment in custom software that brings everything together.
Enhanced lead generation
One of the biggest benefits of using marketing automation software is that it helps you with new features. It changes your lead generation processes and makes conversion optimization much better.
For example, lead scoring is one of the practices powered by marketing automation and ad automation software. It helps you to untarget specific leads with specific scores, that are given according to various factors. In this way, each lead has its own way to be targeted and not all leads are stormed with the same message no matter what their interests are.
A lead interested in buying will receive a message, then you’ll handle it differently from that of a lead who is still learning information. That’s how conversions can become more with lead scoring using marketing automation software.
B5 Digital has helped agencies and businesses with customer marketing automation software, tailored for their specific needs and offered at optimised costs. Learn more by getting in touch with us.
