The SaaS industry is booming with new SaaS solutions being developed every year in addition to existing software adopting the model.
When you have a SaaS project in mind, you definitely need to focus on development and delivering a polished product. However, the rest of your journey with it will be more focused on marketing.
If you are considering the development of a SaaS or about to get it finished. Here are the most effective marketing tactics for SaaS that the top companies in the business use.
Content marketing
Content marketing can be one of the most effective tactics you can use for marketing SaaS products. Also, delivered mainly through blogs, newsletters, ebooks, and other useful informative pieces of content. Content marketing can help in building trust with potential customers interested in something related to your SaaS product.
As you deliver valuable information to users, you can raise awareness of your product in between, and even invite them to make purchases.
For existing customers, content marketing can still be effective for retaining them. As it helps them stay engaged with your product, updated to new features. Thus, benefiting from useful tips that prove that you are a thought leader and not just a regular service provider.
Demos and free trials
Offering a free trial of any type to new users is one of the most effective marketing tactics of all time in the software industry.
Instead of having to ask questions or read through the documentation. In which most cases won’t happen. New users can get to try your SaaS product even without hesitation, as the trial is totally free.
If you deliver a feature-rich product with a great interface. Some users will definitely buy it immediately to keep using it and take advantage of the paid features.
PPC Advertising
Investing in PPC advertising like that with Google Ads is usually considered as a major marketing channel for SaaS. Thus, bringing the right message in front of people searching Google on the top of the search can be definitely lucrative.
You can target users in search engines who are searching for keywords related to your industry and even to your competitors.
As part of the PPC campaign on a search engine, you will need to land people on a carefully crafted landing page. In which you can show off all of the features and ask users to try it.
Search Engine Optimization
They market most of the most well-known and successful SaaS products with Search Engine Optimization. Considering how cost-effective it can be, with huge organic opportunities.
SEO can take a lot of work to overcome the competition, depending on what your product offers. But it is usually worth considering marketing your product as the main tactic.
