Nord Leasing is a Danish car leasing company. They approached us to redevelop their existing website in a way that increases their conversions and reflects their brand identity.
The challenge
The existing website was outdated, with a clunky user experience that made it difficult to use and wasted lots
of potential conversions.
For example, Nord Leasing had an attractive list of cars for leasing, but searching for those cars was so difficult
that many users just give up on the entire process. The website’s SEO was poor as well, so it ended up getting
very little organic traffic.
Our solution
After meeting with Nord Leasing and analyzing their current problems and goals, we came up with the following solutions:
Improved search & filtration capabilities
We created a new search and filtration system for
the website that allows users to find the perfect car
for their needs as quickly as possible.
Leasing management platform
To improve how the entire leasing
management process works for Nord
Leasing, we’ve integrated our sister
company’s custom leasing management
tool, Leaso, with their website.
Simple product inquiries
We’ve developed a simple inquiry
process that allows customers to
contact Nord Leasing representatives
directly for detailed answers.
Facebook Messenger integration
We integrated the Facebook Messenger
app experience with Nord Leasing’s website
to allow customers to contact them directly
via the Messenger app.
Improved SEO
Our SEO team resolved multiple on-page
SEO issues, in addition to the slow loading
speed, which was preventing the website
from ranking well on Google.
The results
Better search capabilities
that improved the Nord Leasing
website’s entire user experience.
Increased customer-staff
interaction, due to the simpler
inquiry process.
Better user experience for
both the customers and
the Nord Leasing’ staff.
More organic traffic from
search engines, due to
the improved SEO.
