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New World Group Inc.

Bespoke Web App + Integration

Project overview

New World Group is an American advertising agency that runs lots of Google Adwords campaigns. They needed a solution that helped them automate the manual tasks related to monitoring these campaigns, as it was taking too much time from their staff.

The challenge

The agency needed an in-house solution that’ll help them automate the production of KPI reports by merging data from both Google Adwords and Google Analytics.

Our solution

We helped New World Group automate their workflow and eliminate redundant tasks by doing the following:

Automated reports generation

We’ve created a system that merges data from Google Adwords and Google Analytics automatically to create a ccurate KPI reports with minimum manual work.

Flexible customization options

We made the reports generation tool completely customizable so the New World Group can work as efficiently as possible by adjusting the tool to their specific needs.

Tracking software integration

By integrating New World Group’s call tracking software with their system, they were able to better understand their inbound calls in terms of ad source, call duration, number of callers, etc.

The results

Automated reports generation via a customizable in-house tool.

Saving lots of man-hours by eliminating all redundant tasks.

Improved business decisions with data from the generated reports.

Increased customer satisfaction due to more accurate and faster reports.

New World Group Inc.
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