New World Group is an American advertising agency that runs lots of Google Adwords campaigns.
They needed a solution that helped them automate the manual tasks related to monitoring these
campaigns, as it was taking too much time from their staff.
The challenge
The agency needed an in-house solution that’ll help them automate the production of KPI reports by merging data from both Google Adwords and Google Analytics.
Our solution
We helped New World Group automate their workflow and eliminate redundant tasks by doing the following:
Automated reports generation
We’ve created a system that merges
data from Google Adwords and Google
Analytics automatically to create a
ccurate KPI reports with minimum
manual work.
Flexible customization options
We made the reports generation tool
completely customizable so the New
World Group can work as efficiently as
possible by adjusting the tool to their
specific needs.
Tracking software integration
By integrating New World Group’s call
tracking software with their system,
they were able to better understand
their inbound calls in terms of ad
source, call duration, number of
callers, etc.
The results
Automated reports
generation via a customizable
in-house tool.
Saving lots of man-hours
by eliminating all redundant
tasks.
Improved business decisions
with data from the generated
reports.
Increased customer
satisfaction due to more
accurate and faster reports.
